WHEN DOES SPOTIFY WRAPPED COME OUT HOW TO
WHEN DOES SPOTIFY WRAPPED COME OUT DRIVERS

Especially if the artist is getting local radio play or performing regularly live in the area. Maybe you would expect an artist would grow the most in terms of Spotify streaming in their own city and country. Triangulating this data point isn’t exact science but its fair to say if you had a really big increase in streaming from a single country you would know the reason why. The specific country / nation in the world where an artist had the biggest increase in audience size year over year In this case, we can’t any triangulate data to figure out what drove our most “most streamed hour / day of the year”. Maybe there was more interest in FSQ on Spotify in the days running up to the gig. We did have a pretty big DJ gig on the 29th of March 2019 in Miami. We checked our records: there were no FSQ Facebook or Instagram posts, no tweets, and no email campaigns sent on this day. In the case of FSQ, our 2019 EP release came a week before March 27th. Maybe a targeted email went out to an engaged fan base, pointing them towards a particular song or playlist on Spotify. Maybe they ran an Instagram live release video pointing fans to the stream on Spotify on that day. Many music artist marketers will know - maybe the “most streamed hour / day of the year” was when they launched a new release for their band or solo artist. Without any context on why your music streamed the most at a particular point in the year, this stat could be considered irrelevant. I have not been able to find any third party data that would explain to me why we did so well at this specific hour and this specific day. Why is this Spotify Wrapped data point that offering important? Well obviously I did something right at that specific moment last year to make it the most volume of streams of FSQ music.

Not sure if this means we got 33 streams at 4PM exactly, or between 3PM and 4PM or between 4PM or 5PM. The specific day and hour of the year an artist had the most # of Spotify users streaming the artist’s musicĪpparently on March 27th of 2019 we had the biggest volume of streams of FSQ music in a single hour - 33 streams per hour at 4PM on Spotify. So using it to get some ideas of why we see trends is a great way to figure out more about why musical artists are gaining streams.Įxample: Through some Googling with the terms “Bon Entendeur” and “FSQ”, I learned that also on February 21st, 2019, Bon Entendeur broadcast a radio show including that FSQ “Cold Front” remix. Using these offerings, one thing a manager or label marketer could do is triangulate Apple Music and Spotify events - like playlist additions - to see if behavior on one service drives fans to also consume music on another platform. Chartmetric starts at $140 a month, while Soundcharts is about $60 a month. They are paid subscription services more geared to artist managers and record label marketing teams. Furthermore they are exciting analytic platforms because they also keep track of broadcast radio airplay beyond streaming. Soundcharts and Chartmetric are subscription services that roll up artist analytics from Apple Music, Spotify, Amazon Music, Deezer, other social media channels. But why? Now let’s triangulate the Spotify Wrapped data with some external data sets. March 8th 2019, FSQ’s “Cold Front” remix received a peak of 184 streams in one day. It will be interesting to see if they expand the scope of the year end stats offering for the 2020 report. Here are the main data points that Spotify offered in past Wrapped reports. Some of this data triangulation work pulls in music data sources external to Spotify. You are going to want to do the same when you’re 2020 Wrapped drops, so the idea of this post is to help you understand what to look for in advance. I’m trying to answer questions that are left unanswered by the presentation of the Spotify Wrapped data points.

WHEN DOES SPOTIFY WRAPPED COME OUT DRIVERS

Then using my music group FSQ, and our own Spotify Wrapped 2019 report, I attempt to understand the drivers behind the consumption of FSQ music on Spotify in 2019.

Let’s look at what big data points Spotify Wrapped 2019 offered up - I highlight each one at the top of each section following in the post. What do I mean by triangulation? It means tying together the various data points Spotify offers to specifically figure out what’s driving the consumption of your music.

WHEN DOES SPOTIFY WRAPPED COME OUT HOW TO

For part 4 of this series, Don’t Split The Streams, I dig in on how to make sense of the Spotify Wrapped for Artists stats via data triangulation. Spotify does not do any of the “data triangulation” in it’s Wrapped program, but if you are a musical artist or manager who’s been logging into the Spotify for Artists platform regularly to view your music consumption stats, you will probably able to do such triangulation quite easily.

When does spotify wrapped come out